Cambria Construction Group
Telling the story for your market.
Based out of Athens, Georgia, CCG is often facing a historic district with limited space for new builds. So how do they market their custom homes in a limited market?
Their story.
Speaking to different audiences.
CCG Owners, Kyle and Nat, faced the problem of having limited building space in Athens, that leaves two options for Cambria’s ideal clients:
Homeowners who want to build a smaller detached ADU/ In-law suite on their existing property
Current rentees who want to get out of the city and build a custom home on a large property.
A tale of two homes.
After talking with Kyle and Nat, we narrowed down the project to focusing on these two completely different client avatars by capturing a project that spoke directly to each one.
The first, an ADU walkthrough with Kyle that would resonate more with a potential investor focused on maximizing the space. We highlight the efficiency and practicality of the space.
And the second, a slower more emotional testimonial that would resonate with clients wanting to leave the hustle of the city for a more relaxed lifestyle.
How we made it happen.
Client Testimonial (x1)
~2 Minute long-form testimonial that tells the story of the project while targeting the emotions of the homeowner.
Video Walkthrough (x1)
~3 Minute whole home walkthrough that shows off the details of the project, and highlights the sensibility of this type of project.
Whole Home Photography (x2)
Professional photography of the entire homes, showcasing each space as well as exterior environment of the home.
Project Total: $5100
Project Gallery.
